Paris is on a charm offensive, trying to win over businesses fleeing London's Brexit chaos.

The city launched a new initiative on Thursday, setting up a one stop shop for companies that want to relocate from London following the U.K.'s vote to leave the European Union.

It is designed to help foreign businesses with the bureaucracy, provide information and advice, and promote the region.

Many global businesses use London as a gateway to Europe's vast markets.
Under EU rules, they are allowed to operate across the block as long as they are based in one of the member countries.

If the U.K. leaves Europe's free trade area, businesses with headquarters in London, including many banks, could lose that right.

The Paris Region Developmental Agency is hoping it could provide a new home to some of them, writes CNN.