With the World Cup now less than a month away and a flood of foreign football fans expected in Russia, makers of the iconic Matrioshka dolls in host city Nizhny-Novgorod have come up with a twist for visitors – the wooden nesting dolls have been painted with World Cup Symbols.

Matryoshka is one of the most recognizable Russian brands.

It is a wooden toy in the form of a painted doll, inside of which are similar dolls of ? smaller size.

Matrioshka dolls are carefully carved and painted.

Traditional pattern is red on gold and obligatory flowers on an apron.

However, for the guests of the World Cup there is a small exception - the apron will bear the emblem of the World Cup.

Special shops are loaded with Matrioshka dolls painted with new motives.  

Local residents believe it is the best souvenir from the World Cup host city.

Nizhny Novgorod will host four group game matches, as well as Round 16 game and a quarter final during the World Cup.