70 renown women from Moldova have participated at an unusual photo session to promote the local brand "Din Inimă" ("From the Heart"). The pictures were taken at the National Art Museum, where three filming platforms were arranged.

All participating women, who reached great success in their chosen field, have posed in evening dresses created by local designers.

The models were dressed by 15 designers who presented their newest collections.

The event was organized by the Light Industry Employers' Association (APIUS), with financial support from United States Agency for International Development and Government of Sweden.

At the end of the event was created an online catalog with winter clothes, which will be published on dininima.md.