Coca-Cola moves onto breakfast table
Coca-Cola Co. is planning to sell packaged arabica coffee beans to Brazilian consumers as the world’s largest soft-drink producer expands in breakfast beverages.
The Atlanta-based company will sell packaged beans through a local tea brand it owns called Leao as it seeks further diversification, Coca-Cola’s Brazil unit said Thursday. Coca-Cola has a partnership agreement with coffee exporter Tristao Companhia de Comercio Exterior, which will acquire and roast the beans. The company didn’t provide the deal’s financial details.
Coca-Cola, which for more than a decade has expanded to other products including juice, tea and mineral water, is now advancing into coffee and milk as it seeks a broader portfolio of breakfast products, said Sandor Hagen, vice president of new businesses at the company’s Brazilian unit.
The company is concluding the acquisition of dairy products maker Laticinios Verde Campo in Minas Gerais, Brazil, as part of the strategy.
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