Facebook has launched its own version of the Snapchat Story feature, BBC reports.

The company is encouraging users to take more pictures and add effects and filters like falling snow and rainbows.

With the update, users will be able to get to the new in-app Facebook Camera with one swipe and will be able to share a picture privately with a friend, or share it on their news feed.

As in Snapchat, users will be able to add a picture to a gallery but they'll disappear in 24 hours.

Facebook-owned Instagram, Facebook Messenger and WhatsApp have all added similar features recently.