Uber is opening up in an area where it might make sense competitively for it to stay more closed off: The ride-hailing company’s new Movement website will offer up access to its data around traffic flow in scores where it operates, intended for use by city planners and researchers looking into ways to improve urban mobility, according to techcrunch. 

The basic idea is that Uber has a lot of insight into how traffic works within a city, and it can anonymize this data so that it isn’t tied to specific individuals in most cases. So where that’s possible, Uber is going to begin sharing said data, first to specific organizations who apply for early access, and then eventually to the general public.